About The London Dandy
Seth Lewis
Menswear experience since 1995, spanning the shop floor, the buying office and private made-to-measure tailoring.
A life in menswear, shaped by Italy
Menswear judgement shaped by experience in Britain and relationships in Italy.
Seth has lived in Italy, speaks Italian and works through close relationships with northern Italian manufacturers, their methods and the families behind the cloth.
Many of those relationships are rooted in northern Italy, where family-run manufacturers still shape much of the region’s tailoring culture. That proximity gives Seth a practical understanding of the people, materials and decisions behind each commission.
For the distinguished gent who wants to make an impression without appearing to try, Seth offers a bespoke private tailoring service built around made-to-measure garments and close personal attention. The focus is subtle: considered proportions, personal detail and limited premium Italian cloth chosen for the way the client intends to live and dress.
Personal tailor · The London Dandy
Career markers
Commercial menswear experience, from British retail to Italian tailoring.
Seth’s work has covered buying, merchandising, wholesale, retail management, digital fashion sales, marketing and product development.
The path to The London Dandy
From the shop floor to private tailoring.
The obsession has remained the same throughout: getting the details exactly right.
Seth has held senior positions at Harrods, Ralph Lauren and Mr Porter, alongside smaller, characterful businesses including Hamilton & Hare, The Duffer of St. George and Tessuti. His experience crosses luxury, mid-market and high street menswear.
Today, as founder of The London Dandy, he brings that breadth to a personal tailoring service for men. Whether building a buy, launching a brand or guiding a commission, every decision comes back to fit, purpose and the individual wearing it.
A personal introduction
Tell me what you have in mind.
Share the garment, occasion and timing with me. I’ll call you personally to discuss what is possible and where I can help.
Personal tailor · The London Dandy
Made-to-measure garments usually take 4 to 5 weeks. If timing matters, I’ll tell you what is realistic when we speak.